Careful Curation of Care Content: A Case Study of a Technology-Supported Atrial Fibrillation Outpatient Clinic

Renee Noortman, Anne Wil Burghoorn, Peter Lovei, Jos-marien Jansen, Eva Deckers, Jasper Vermeer, Tineke Vinck-de Greef, Lukas Dekker, Mathias Funk

Medical care received outside the doctor’s office and the hospital is gaining traction. Lifestyle programs for transmural and remote care are increasingly facilitated by hospitals as part of rehabilitation, by general practitioners as preventative measures, and by various private (health) organizations through consumer apps. What is often overlooked is the time and energy spent on creating the content (i.e., health information and education) in these programs so that it is effective, appealing, relatable, and personalized. In this article, we discuss the elaborate content creation process of lifestyle content for an outpatient clinic for atrial fibrillation patients. We describe the close collaboration between clinicians, design researchers, data designers, and a copywriter, and reflect on how to streamline and formalize the clinical content creation process. Additionally, we highlight opportunities for further content personalization by making it dynamic, more versatile in terms of delivery and expanding the system further into the home context.